One backend across clients
All your client sites in one dashboard. Multi-tenant project structure. Per-client billing surface. You see the whole portfolio.
For WordPress agencies
Translation infrastructure your clients can't outgrow.
WPML site = WPML maintenance forever. Paragraphs = portable translations, multi-client billing, white-label dashboard. Replace a recurring cost with a margin line.
Why WPML maintenance becomes a tax.
Every WPML site you maintain is a long-term commitment to its admin model and its licence renewal. Migration off WPML is expensive enough that most agencies don't even consider it. Then there's the SEO baggage, the URL constraints, the support tickets from clients confused by the locale switcher.
Three operational shifts.
Portable translations
Your clients aren't locked into WP. When you eventually pitch them a headless rebuild, their translations move with you.
White-label everything
Custom domain on the dashboard, your logo, your colours. Clients log into your-translations.agency, not paragraphs.co.uk.
Resell at your own price.
Paragraphs Agency tier bundles 15M words / month across unlimited client projects. Resell to clients at your own rate. Common pattern: charge a per-client retainer that bundles translation cost into your fee, with clear visibility per client so you can true up annually.
Three steps to migrate a WPML client.
- 1. Audit on a staging site. Install the Paragraphs plugin, point at staging, run the WPML importer with
--dry-run. Get a word count and a translation-quality report. - 2. Migrate. Re-run with
--execute. Translations land in the graph with statustm_matchwhere they came from WPML,approvedwhere you've signed off. - 3. Cutover. Flip delivery mode to
edge-runtime. The site serves translations from the Worker. Old WPML duplicate posts stay in place until you delete them.
Agency tier enquiry.
Start free in 30 seconds.
No credit card. 100,000 words on the free tier. Self-serve onboarding.